Microsoft solutions for EPG clients are easy enough to understand in just one minute. And that works great for our C-level target audience, who really don't have more than one minute to spare. The trick was talking to them in a way they would be receptive.
Meet our answer to James Bond, a charming expert at all things Microsoft, who 'infiltrates' our target audience's whereabouts and impresses them with his skills - golf pro, coffee barista, sushi chef and stunt driver - before hitting them with some data on Microsoft's EPG solutions.
With clever media placement, our launch videos were well received by our target audience. Who were then given the opportunity to ask the expert their questions. He picked 40 of them to answer in his usual tongue-in-cheek style.