The real story of this land lies beyond the roads. So we set out to turn Land Rover into the region's greatest storyteller.
We created a single rallying call: ARDHI (MYLAND in English). The campaign encompassed people's stories, light sculptures, an original song, thrilling adventures and first social off-roading app.
290,000+ unique visitors to campaign microsite in 8 months 30,000,000+ video views 1,000,000+ engaging tweets Earned media worth over USD 1 million, reaching an audience of more than 57 million.