Gulf for Good inspires people to challenge themselves with paths less taken. Because the journeys hold the most unforgettable moments, experiences and adventures.
All this, while supporting a good cause.
We created a very simple and memorable shape to bring the insight to life. The letter 'G' was formed out of the most iconic landscape elements found on any Gulf for Good journey: an endless path, waterway, campfire, mountain peak and more.
The new identity was implemented across the organisation's online and offline assets. And is now unfurling on banners around the world upon completion of challenges.
- GULF FOR GOOD