Ford, the most popular global car brand, thrives on traditional media. But on social it needed a more dialogue-approach to communication. And for a regional following, it meant learning a language; learning regional insights; riding pop culture; and most importantly, talking with purpose.
Quality was our only filter. Every post came from quality ideas that spoke to people and allowed them to speak back. Quality defined the craft behind every visual - ranging in style, tone and topic. And most importantly, quality in the strategic use of relevant social media - with Instagram taking on an inspirational lifestyle language, while Facebook and Twitter became vehicles of engagement.
Catering to an eclectic bunch, our posts caught common interests beyond those of local communities. Our content became a talking point on various other Ford social pages. And led to an increase in fan following, especially on Instagram - from 19k to 35k in just three months.
- MIDDLE EAST